UNSTOPPABLE
Abarca Health 20th Anniversary campaign: BIG IDEA
To mark 20 years of innovation in pharmacy benefits management (PBM), Abarca launched Unstoppable Drive for a Better Way—a bold, future-focused campaign that celebrates two decades of breaking barriers while setting the stage for the next era of healthcare transformation.
Through thought leadership, strategic storytelling, and milestone-driven activations, the campaign highlights Abarca’s evolution from challenger to industry leader, the impact of its proprietary technology Darwin™, and its commitment to making healthcare seamless and personalized for all.