Luis Guevara is a bilingual Senior Copywriter and content strategist

Building campaigns, big ideas, strategic content, and brand voices across digital, social, video, experiential, and everything in between. I find the right story to tell and an engaging way to tell it. Based in San Juan, Puerto Rico.

Portrait of Luis Guevara, copywriter and content strategist, against a blue background.
More About Me

The Work

Explore a curated collection of some of my more recent work as well as a few of my classic favorites.

Person standing beside an open vehicle door holding beach gear, with the “30 años en Puerto Rico” anniversary graphic.

Client
Toyota Financial Services

Year
08/2026

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Toyota Tacoma equipped with Original Accessories beside a person with a backpack, with “Haz tu Toyota tan único como tú” displayed above.

Client
Toyota Original Accessories

Year
08/2026

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Art in Our DNA title layered over a vibrant orange, pink and purple mural illustration.

Client
Abarca Health

Year
11/2025

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A man wearing a white shirt, black pants, an orange helmet, and safety gloves is smiling while standing on a wooden platform in a lush green forest. He is holding climbing or safety equipment in both hands and looking at the camera. Text overlays include 'TOYOTA,' 'Piezas Originales,' 'presenta,' and 'SE CONNECTÁ'.

Client
Toyota Parts & Service

Year
10/2026

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Client
Necromancy Cosmetica

Year
06/2026

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Wishbox mobile website mockup featuring a pink gift box with the headline “Wishbox: Unbox Your Moment.”

Client
Wishbox

Year
09/2026

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Punta de Lanza campaign image showing a first responder and search dog navigating debris above the series logo.

Client
Paladius

Year
2022-23

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Client
Toyota Brand

Year
09/2026

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Toyota logo in black
Abarca Health logo
Walmart Brand logo
HHG Logo
Banco Popular logo
Unilever logo
MSG logo
Volkswagen logo
P&G Logo

Write me an email at luisrafguevara@gmail.com

Contact