Paladius - punta de lanza

Paladius is a local, family-owned company dedicated to equipping first responders with the very best in technology and equipment. Upon turning 30 in 2022, we wanted to tell the story of just how much impact Paladius has had on the industry as well as tell the story of the FIrst Responder Industry here in Puerto Rico and the Caribbean.

We developed a series of video capsules where we were able to hear that story straight from the people who lived it and what we can expect from the future.

As Lead Content Advisor on this project, I developed an initial documentary script which we later decided would work best as short-form video capsules, developed and led interview structures for each talent, and we extended the reach of this campaign through periodical newsletters and a social media plan.

Company:  Paladius (DuartePino)

When:  2022 - 2023

Below you will find the periodical blog posts related to the Punta de Lanza campaign in both Spanish and English.